Dear Bloggers and Aspiring Bloggers….

Dear bloggers and aspiring bloggers,

You are unique. Just as IRL you are the only one of your kind. I want to see you shine and prosper. When I click on your link I want to see something unique, individual and I want to see your opinion. If you don’t agree with me, I respect you. I want to hear why you feel the way you do. I want to hear your passion and conviction. I love seeing your individuality shine – I praise you for that.

It’s just so sad I don’t see you very often. I click on so many links and see the same old stuff. I see the same products reviewed, I see the same blogs retweeted. It makes me sad that you’re so concerned about getting your flatlay perfect that the content isn’t there. I want to hear about what that expensive skin cream did for your skin after a month of using it, and whether you’d re-buy it. I want to read about what movie you saw and what you thought about it, at the trendy roof-top cinema club in London, and not just see photos and hear about how you managed to make the list. Give me substance, give me depth and make me feel something for you.

When I started blogging around 15 years ago, I was in a minority. People thought it was weird if I told them I wrote a blog, but to me it’s simply keeping a diary. I wrote, and still write, my blog for me. I write what I did, what I saw, and what I think. I don’t have thousands of followers, I don’t need them. (Of course it would be flattering though) I don’t seek acceptance, but I appreciate every follow, every comment and every share. If one person enjoys what I write, then I’m happy. (And usually that one person is me!)

I recently set up a dedicated twitter account for this blog (@Shutterbug_Blog if you fancy following! – I’m still okay with a shameless plug!) and it allowed me to follow blog sharing accounts and bloggers in a closed environment that didn’t flood my personal twitter account. It totally opened a new world to me. It’s a world where people will fight for followers, suck up, and retweet the same blog over and over again ad nauseam (this makes me not want to follow you btw). I’ve found out you can schedule tweets, which seems like a massive waste of time to me. And I’ve discovered a community of Regina Georges. People who will act so cosy with you but secretly it’s a case of sucking up to gain momentum for yourself.


Obviously this isn’t exclusively the case, as I’ve also met some really amazing bloggers too. These are bloggers who don’t take themselves too seriously, they speak from the heart and tell the truth, and you can just tell they’re genuine. Fake-bloggers (or floggers as I coined them a while back)- I can see through you, and so can others.

The obsession for followers makes people act obsessively. It makes people call out others when they’re unfollowed (seriously, you can find out who unfollowed you and call them out on it….) If I get unfollowed it’s okay – seriously I don’t mind. If you don’t want my content in your feed, then I don’t want it there – no biggy. I actually had someone comment on a post the other day and mention they were actually afraid to attempt a flatlay. That seems crazy to me, but I understand it. The pressure to get EVERYTHING perfect on a blog is so high. But when all you see is the same thing from everyone, how do you stand out? You stand out by showing your personality in your photos. You have an opinion, and if other people don’t agree then you either listen to their counter argument (if they articulate it clearly) or if they’re just darn abusive you let their venom shine out for all to see.

London Beauty Queen wrote a really interesting series of tweets a few weeks back about how it’s not normal for a 20-something to own a new designer bag every week, and followed it this week with a really interesting blog you need to read. What she wrote is so true – what professional and successful bloggers and Vloggers are portraying is often unattainable. When we see celebrities acting the same way we know to take it with a pinch of salt, but when we see people we view as being on the same level as us acting the same way, we suddenly feel bad about ourselves. And eventually we stop being able to relate to them and turn away. I want to read about the pretty, hard-working blogger tripping on the tube. I want to see a photo at their posh burger lunch where they’ve accidentally dribbled sauce down their front. I want to read a tweet where they’re feeling irritated by life, but still plodding on. I want REAL people. Give me REAL people!

So, dear blogger and aspiring blogger, my advice to you today is to remember to write from the heart, write for yourself and remember to be kind. You’re writing a blog for one of three reasons:

  • For you
  • For money
  • For celebrity

My recommendation is to write your blog for you. If the other two come as a result of this, then I’ll give you a high five. Money and/or popularity are shoddy foundations to build your blog on and you’ll end up stressed and obsessive like so many bloggers I see. Happiness cannot be attained from this – you’ll just get a stomach ulcer.


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