I’d not heard of E.L.F Cosmetics (stands for Eyes Lips Face) until I started watching some of the US beauty YouTubers. This American brand kept popping up in favourites videos for their quality yet cheap priced products and when I found out they had a UK site, I knew I wanted to place an order.
They seem to have a new offer on a free gift every couple of weeks, so I placed a £25 order and waited patiently for it to arrive. When it did (about 2 weeks later as they ship from US) I saw that my free gift wasn’t there. As it was free I decided not to moan, and carried on with my life. Until a few days later they sent me an email telling me that they knew they’d forgotten to include it and gave me a £25 gift card to apologise. Amazing! So I headed back on to their site and placed another order, for £25 worth of products. (Which this time arrived to me within a week!)
Incidentally, this triggered their free postage offer, and also earned me another free gift. Win win. I will also mention that E.L.F cover customs charges too, so you have no fear of having to pay extra when it’s shipped. (Which is more than I can say for the terms of ColourPop’s new international shipping costs…. But I digress…)
So in the end I have gained a huge haul of E.L.F products all for the measly cost of £25. So let’s have a look:
I haven’t had the opportunity to fully use all of these products but I have tried them all enough to be able to tell you a bit about them.
First of all, they look really high-end with regards to the packaging. It’s all flimsy plastic when it’s in your hand but it looks nice on the dresser!
Let’s start with some eye and face colour products.
I picked up the powder blush in Tickled Pink and the cream blush in Rose Royalty. I’ve mentioned this powder blush in a monthly favourites recently, because whenever I wear it I get a compliment. It’s a lovely subtle pink with a teeny bit of shimmer and enough colour payoff that you can start subtly and build it up if you want. The cream blush is also really nice. I’m not great at applying cream blush, but this blends into a powder finish really quickly and give a really natural flush to my cheeks.
I picked up the silver barrelled Bare Lash Tint mascara, which has a really thin dainty spooly. The idea being I could use it on my bottom lashes. This gives a really natural coating to the lashes, but isn’t thick enough of a formula to hold a curl on my stubbornly straight lashes, even after using a curler. The Studio 3 in 1 mascara was part of my free gift. It has an hourglass shaped spooly, but with one of those spikey balls on the end. And the brush is really really bendy. It actually gives a really nice natural finish to my lashes, but still doesn’t compare to my Lancome Hypnose. It’s a lot cheaper though, so I have been using it on a day to day basis. My main con with this mascara is that it takes a really long time to dry so I find it transfers as I carry on my morning makeup routine.
This eyeshadow palette in Need it Nude was also part of my free gift. It’s obviously trying to dupe the Naked palette by Urban Decay. I have Naked 2 already so don’t really have any intention on using this, but have kept it for one of the shades which is a little more rose gold than anything else I currently own. I have, however, given them a go in conjunction with the Naked palette I own, when I was looking for a natural look for a wedding I recently attended. The formulas don’t really compare. The E.L.F shadows are chalkier, don’t blend as well and they colour payoff isn’t great. I can see it fading off within a few hours of wear, whereas I know I’ll get a full day with Urban Decay. Sorry E.L.F.
I also picked up one of E.L.F’s lip stains. This is a double ended lip wand, with stain one side and gloss the other. I’m not sure what they were trying to achieve here. Maybe something like Lipfinity, but whatever it was, it didn’t work. The colour goes on (nothing like a stain) like a liquid lipstick, but uneven patchy. If you try and go over it you pull the colour you’ve already laid down off. It never seems to dry. And when you think it has, you put the gloss over the top and it just pulls all the colour off and onto the wand. Leaving you with a coloured gloss wand in your clear gloss which looks really manky. Not a fan – glad I only paid £1 for this….
Next we’ll talk about face products. I picked up a mineral primer, mineral serum foundation and a mineral mist. The mist isn’t a setting spray, and to be honest I’m not sure what it’s designed for but I’ve been using it throughout the day to cool my face. It doesn’t mess up my makeup or make my face wet, but it does make me feel a little fresher. The mineral serum foundation, I picked up in Light. It looks a lot darker on the packaging, but that’s package colouring and not product. The product contained is actually less than you think because it comes from a central tube inside. I liked this foundation. It set down to a non-tacky finish, and blended in well with my fingers. It gave me a medium coverage result, but has more yellow undertones that I usually wear so I haven’t been reaching for it all that much. I did find it wore away on my oily t-zone by the end of the day. I have, however, been reaching for the primer. It’s gives a nice smooth finish to my skin, and even though it does feel silicone-y, I don’t mind that. It doesn’t do anything for my pores, but they’re not a massive problem. It does seem to aid in oil control, at least on my skin, for a good while before I need to powder again.
And speaking of blotting, lets move onto to the on the go blotting papers I picked up. They come in a little plastic case, perfect for my handbag, which has a mirror, a sponge with sticky pads on it and the blotting papers. You’re supposed to remove a sticky pad on the sponge, attach a blotting sheet and then dab onto your face, but I tend to just go with the papers and miss out the sponge. The powder is lovely a light and doesn’t bother my makeup when I use it. My skin is left matte again, but not looking too powdery. It doesn’t add any coverage though, so bare that in mind.
Lastly let’s talk tools. I got an eyeshadow blending brush in my free gift, and I love it. It’s large, fluffy and does the trick. It’s great in my crease and feels lovely on my skin. I decided to try the mascara and shadow shield as I always get mascara on my eyelids which is a massive pain if I’ve spent ages on my eyeshadow. Unfortunately, this product is a complete dud. I really like the idea, but the paddle on the top is almost the texture of custard-skin. It’s impossible to angle correctly and when you do it just flops about on the handle. I really want to love this, and I’m considering taking it off the handle to see if I can make a better use of it that way.
I also needed to pick up some brush shampoo, and though I was searching for a solid one (I still aim to pick up the Lottie Solid Brush Cleanser) I chose this, since I was getting it for free with my gift card. The reviews said it was amazing, smelled great, and the website said ‘Back In Stock’ after people were moaning it hadn’t been available for ages.
It did do a great job on my brushes, though I couldn’t detect any smell. It’s a basic brush cleanser from what I could tell, but I’m glad I have it because it does what it says on the tin!
So that’s my first impressions of E.L.F Cosmetics. I want to pick up one of their moisturisers and also their Bubble Mask (which is always sold out) when I’m in America, but until then, I’m happy with the hits, and might persevere with some of the misses!
What have you picked up from E.L.F that you’ve loved? Have you tried any of the things I wasn’t keen on and loved them? I’d love to hear your thoughts.